Customers can use filters to weed out unrelated products and narrow down their options to search for the products they’re looking for. Boosts User Experience (UX): Product filtering has a major impact on your store’s user experience.Thus, here’s what product filtering does to eliminate these issues and benefit your business. Woocommerce product builder driver#Poor product filtering or the lack of one on your WooCommerce store results in poor product discoverability, a significant driver behind a high bounce rate. Why Should You Use Product Filter Plugins for Your WooCommerce Store But first, let’s learn more about their benefits and how this simple option can affect your store’s bottom line. This article shares the top product filter solutions for your WooCommerce store. Thus, product filter options enable your customers to browse through products of their preferences – positively impacting the user experience and increasing the chances of sales. No one has time to browse through the long product listings as it’s easier for customers to switch to another store that facilitates product discovery. Statista suggests that 61% of buyers consider the ease of finding products the most important aspect of an online shopping experience. This is where product filters come into play. While your goal might be to offer maximum product options to your visitors, with such a wide range of product variations – it can get challenging for your customers to find the exact product they’re looking for. On average, a WooCommerce store owns hundreds of inventory items and product variants for sale. As your WooCommerce store grows – so do its product variants.
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